Square Loyalty
Turning Customers Into Regulars
Repeat Visits & Real Relationships
Winning a new customer is great. Keeping them coming back is even better.
For many small businesses, long-term growth isn't built on constantly finding new customers. It's built on repeat visits: another coffee order, another haircut, another dinner out, or another trip back to your store. That's exactly what a good loyalty program is designed to encourage.
Simple for You, Easy for Your Customers
Square Loyalty is built directly into the Square ecosystem, so there's no need for punch cards or a separate rewards platform.
Customers can enroll using their mobile number during checkout, while ordering online, or even when paying an invoice. Their points stay connected to that phone number, making it easy to earn and redeem rewards across eligible sales channels.
When a customer earns a reward, Square automatically keeps track of it. At checkout, eligible rewards are ready to redeem without employees having to verify punch cards or remember who qualified.
Built Around YOUR Business
Built Around the Way You Do Business
Every business is different, so Square gives you flexibility in how your loyalty program works.
You can reward customers based on:
Visits
Dollars spent
Specific items
Item categories
Rewards can be just as customizable, whether that's a percentage off an order, a dollar discount, a free item, or another offer that fits your business.
A coffee shop may reward frequent visits. A boutique may encourage higher spending. A restaurant may offer bonus points on featured menu items or seasonal specials. Instead of simply giving away discounts, your loyalty program becomes another way to encourage the behaviors that help your business grow.
More Than Just Rewards
The biggest benefit isn't the discount. It's giving customers another reason to choose your business over the competition.
Square Loyalty integrates with Square Marketing, making it easy to send targeted email and text campaigns based on customer activity. You can reconnect with customers who haven't visited recently, reward your most loyal guests, or promote special offers to the people most likely to come back.
For businesses looking to go a step further, Square also offers tiered loyalty programs, allowing customers to unlock greater rewards as they become more engaged.
Better Insights. Smarter Decisions.
Better Insight Into Your Customers
Every loyalty transaction also helps you better understand your customers.
You'll gain valuable insight into who's returning most often, which promotions are working, and how your loyalty members are engaging with your business. Instead of guessing what keeps customers coming back, you'll have data that can help guide future marketing and promotional decisions.
Is Square Loyalty Right for Your Business?
Square Loyalty works especially well for businesses that depend on repeat customers, including restaurants, cafés, coffee shops, retail stores, salons, barbershops, spas, pet groomers, and many service-based businesses.
If your success depends on customers choosing you again and again, a loyalty program can be one of the simplest ways to encourage repeat business while strengthening customer relationships.
Local Setup and Support
Like any business tool, a loyalty program delivers the best results when it's set up correctly.
At Hospitality Control Systems, we help businesses configure Square Loyalty around the way they actually operate, integrate it with the rest of their Square system, provide training, and ongoing support.
If you're considering Square Loyalty, we'd be happy to help you determine whether it's the right fit for your business and show you how it can become part of a larger strategy to increase repeat business, strengthen customer relationships, and get even more from your Square system.
330,633.1221
Over the next several weeks, we’ll continue taking a closer look at how Square works across different industries, along with other tools, integrations, and workflows businesses use every day.