SkyTab Marketing & Loyalty:
Tools That Help Bring Guests Back
Presented by Hospitality Control Systems
Getting people in the door for the first time is hard. Ads, social media, delivery platforms, events, and word-of-mouth all play a role. The real win is when people come back again. Repeat guests spend more, tip more, and visit during slower days. SkyTab’s marketing tools focus on that side of the business by helping operators build loyalty, understand their regulars, and communicate directly — without paying for multiple software subscriptions.
Built-In Guest Database
SkyTab automatically builds a customer database as guests order. Names, purchase history, contact info, and visit patterns are stored in one place. Owners don’t have to juggle punch cards, separate loyalty apps, or manually updated email lists. For groups with more than one location, it also prevents data from living in separate silos. The big benefit is simple: operators actually know who their regulars are and have a way to reach them without guessing.
Rewards That Bring People Back
SkyTab includes a loyalty program that earns points on every visit and lets guests redeem those points for rewards the operator chooses. Because it works for dine-in, takeout, and online ordering, guests don’t end up confused or segmented by channel. Loyalty programs are one of the easiest ways to build repeat business without discounting the entire menu or training staff to upsell every table. They just work quietly in the background.
Email Campaigns Without Adding Another Platform
Restaurants use email more than most people realize: announcing holiday menus, promoting events, filling slow days, or reminding customers about catering. Typically that means paying for Mailchimp, Constant Contact, or similar tools. SkyTab includes email campaigns directly in the POS back office. Templates are built-in, and campaigns tie back to the guest database, so operators can reach people who actually dine there instead of shouting into the void on social media.
Targeting the Right Guests
Not every customer behaves the same. Some come every weekend. Some only show up for brunch. Others visit during the holidays and then disappear. SkyTab lets operators segment customers by visit behavior and spending so outreach feels relevant instead of generic. This is the simplest form of restaurant CRM, and for a lot of independents it’s the first time they’ve had access to it without hiring a marketer.
Gift Cards and eGift Cards Work All Year
Gift cards generate immediate revenue and introduce new guests when they’re redeemed. SkyTab supports both physical cards and eGift cards without needing an outside processor or another admin portal. Digital cards are especially useful for younger guests, out-of-town customers, and last-minute gifts — and they often lead to overspending on redemption, which makes them an easy margin bump.
Keeping an Eye on Reviews
Guest relationships continue after they leave. SkyTab includes reputation tools that let operators monitor online reviews and respond before they stack up. In today’s climate a single unanswered review can do more damage than most slow weeks, so having visibility matters. This also takes pressure off managers who already juggle hiring, scheduling, and daily operations.
Why Owning the Relationship Matters
Delivery marketplaces and third-party ordering platforms serve a purpose, but they also control the customer. They hold the data, own the communication channel, and push loyalty toward their own apps. SkyTab shifts the relationship back to the restaurant. When operators have direct access to guest data, they can promote events, fill slower days, and build predictable repeat revenue instead of relying on whoever happens to be scrolling DoorDash at 6 p.m.
The Takeaway
SkyTab’s marketing suite isn’t about fancy marketing theory. It’s about giving independent restaurants and bars simple tools that help people come back. Loyalty, email campaigns, guest data, reviews, and gift cards live inside the same system that runs the POS. No extra software, no extra logins, no extra monthly fees. Restaurants already spend a lot trying to bring in new guests. SkyTab helps keep the ones they already earned.
At Hospitality Control Systems, we have supported restaurants and bars since 1988 with reliable technology and 24/7 service. If you are exploring SkyTab or comparing POS options, we are happy to walk you through how it works and help determine if it is the right fit for your operation.